Stake of the Customer
is a way of understanding how the interests, needs, context and desired outcomes of customers are reflected in the way a company designs and operates its business.
Book
The idea behind this website is that based on the blog posts and your comments, a book will be published. When? That’s still undefined. Your input, experiences and opinions are welcome.
Blog
Interested in what SoC is all about? Then read the growing number of blog post: publications on related topics, such as customer centricity, business models, customer journeys and more.
Assessment
SoC provides a way to understand how much of the organisation is shaped by what is at stake for the customer, and why. What’s that stake in your organisation? Find out!